Thursday, November 01, 2012


Second floor of Boxpark
2-4 Bethnal Green Rd
E1 6GY

There is a glut of Vietnamese restaurants in the Shoreditch area, and this newcomer has set up in the "pop-up" shopping area of Boxpark. A bunch of shipping containers have been stacked to make tiny individual stores and food outlets. Being the trendsters that we are, P and I arranged a meetup to look at the stores and see what kind of dinner we could get. After giggling at hipsters in onesies, we decided to pit Hop-Namo against the rest of the places in the area. I ordered a regular beef pho, and it was definitely not the dish I usually think of - the flavor of the broth was quite different and it was missing a depth to it - when I think of good pho, I can feel my bones getting stronger from the richness of the stock that the noodles are in, and this was certainly lacking that feeling. No plate of cilantro, beansprouts, basil, chillies, and lime was served alongside it either - so I just ate what was in my bowl with no adjustments for personal preference. Not to say it was bad - I finished it - it just isn't what I want when I want a good bowl of pho, so I doubt I'll be returning.

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