Yog

43-45 Charlotte St
London W1T 1RS

Frozen yogurt has arrived in London (well, it arrived a while ago, but I'm a little behind the curve). Oddly, all the yogurt places have bizarre names (Frae, Snog, Yog, etc.) and so far, they each seem to offer plain yogurt and then one flavor (but different ones). Yog offers pomegranate flavor, so I tried that - the yogurt is very slightly pink-tinged and has a faintly fruity taste, but it is not very noticeable. I have the same complaint about Frae's green tea flavor - why don't these places pack real flavor in their frozen yogurt? Anyway, it's about what you would expect - slightly tart, a smidge creamy and definitely cool and crave-worthy on a hot day.